A kind of agency, a kind of talent management, a kind of difficult to define, as it is the communication market right now.
Woo Lee
India is Traditional and Futuristic.
India is Local and Global.
India is History and Fantasy.
These the premises of the extra special edition of CommON Magazine – of which Woo Lee is Editor in Chief – ‘MADBOY/MINK: GRANT ROAD FEVER’ in collaboration with Istituto Marangoni in Mumbai
It was the end of the seventies, and in the United States, as well as around the world, radio was broadcasting rock music, bodies moved to newly emerging rhythms – a high-energy mix of funk, soul, and psychedelic sounds.
“Saturday Night Fever” had just begun such as MADBOY/MINK’s universe.
The birth of disco music is a story of counterculture and the desire to eliminate the social stigma against dance music and its community.
Starting from the Disco Music and Music Revolution Era of the end of the seventies, and resuming the joy and playfulness of this genre born “from the bottom” – one of the most important deliverers of Disco was the black homosexual community – with their music, MADBOY/MINK faces social and political issues without fearing to bring injustices and taboos on stage. Their communicative force moves bodies and minds, always opening a sincere dialogue with the audience.
So, who better than this Mumbai-based creative duo – Madboy/Mink, ndr) could play the role of the ultimate disco shiny stars, ready to set the stage on fire, as well as a party in the “Phantom of Royal Opera House” in the effervescent Grant Road.
This historic area in South Mumbai has ancestral roots from the city’s Zoroastrians, and is known for its multifaceted beauty. The creative energy that you can feel walking down this street gives life to free souls, underground hearts, and spirits that respect tradition yet are international.
During the process of creation of the video clip they sneaked, creating later images that blend reality and fantasy thanks to the use of AI. Everything during this process was also to support the work of “Istituto Marangoni Mumbai” students, giving them the opportunity to take their first steps in fashion publishing, and discovering along the way new local resources and artists.