A kind of agency, a kind of talent management, a kind of difficult to define, as it is the communication market right now.
Ced Pakusevskij and Tafari Hinds Fashion Film “Avatar Reborn” has arrived among the finalist of the “Best Metaverse Fashion Film” Category at the Fashion Film Festival Milano.
From the 12th to the 19th of June 2023 has take place the 9th Edition of the Fashion Film Festival Milano (FFFMilano), where a various number of directors and fashion films compete in a number of 8 categories. One of these is the “Best Metaverse Fashion Film” category, where the “Avatar Reborn” fashion film of Ced Pakusevskij ended up being among the finalists.
Founded and directed by Constanza Cavalli Etro, Fashion Film Festival Milano is an international event. More than a festival it is a platform, a cultural meeting point where fashion films from all over the world are presented to give testimony to the talent of both new and established directors. Fashion Film Festival Milano represents the manifold perspectives of the fashion industry and its aesthetic, narrative and stylistic codes, creating a constant exchange between artistic expressions, experiences and identities of creatives all over the world. The festival’s main spirit is to offer an international, democratic event where film submissions and screenings are completely free and open to everyone interested in fashion, cinema art and culture.
About the film; the eye of technology reflects upon itself through society as if looking in the mirror for the first time, transforming models into digital Avatar on the council estates of London, revealing beautiful digital creations and new worlds of augmented reality. What does it mean to be an avatar? An avatar is the digital representation of yourself in the digital world. Your avatar can be anything you want it to be, or to represent who you are. This kind of freedom of self-expression breaks us free from stereotypes and grants us unlimited infinite ways to be who we want to be digitally.
Ced Pakusevskij and Tafari Hindsa applied the same philosophy to the shoot and allowed each Avatar Reborn to become anything they want to be in the physical realm. A transformation from the digital to physical by philosophy and from natural to digital through the help of Ai co-creation, to transform both model, garment and environment, into augmented reality and digital animation creations. What the shoot told them is you no longer have to be defined by one thing or another when you can be an infinite universe of beauty and possibilities.
